On November 14, #HugelDay will be celebrating its 11th anniversary!
First started in the United States in 2009, this event, celebrated in wine merchants and restaurants, puts the spotlight on the Alsace wines of the Famille Hugel.
Previous years featured the family’s emblematic wine, GENTIL HUGEL, and the RIESLING grape (with its iconic wine SCHOELHAMMER), but this year it is the turn of GEWURTZRAMINER to be the star of the show on #HugelDay 2020.
And this year’s joyful slogan “Spice up your life” is a nod to the rich aromas and the famous pairings of this wine with spicy world cuisine.
The visuals of the #HugelDay campaign 2020 give pride of place to creativity around a theme that is dear to the hearts of the Hugel family: the colors Yellow and Red.